How to make money from online advertising in Nigeria

Posted by Felix Okoli on Monday August 29, 2011 13:0:22:

Online advertising is probably the most profitable money making industry on the internet. It may be true that there are a lot of big names that make the big buck from actually selling real stuff on the web but the thing with online advertising is that companies like Google are already making most of their income from it and it seems that for now, Google may not be able to do without it in the long term.

The profitability of Online advertising is probably the main reason why there is a growing number of advertising networks which are companies primarily setup to offer internet advertising services and they do make money, big time. Companies who have real assets like Adsense, Adbrite, Bidvertiser, Chitika, Infolinks and others are all in the business of online advertising so why shouldn't you too?

What really is online advertising all about?
Well it involves advertising as you know it by publishers for a fee to their client. Advertising has to do with sending the word out about your product or service to the public. Traditional advertising used to be in the radio, tvs and newspapers but all these seem to be giving way to internet or online advertising that seems to be getting more effective. Nowadays, it seems more and more people are coming to the internet for one reason or the other and with the rise of social networks like Facebook, search engines like Yahoo, Bing and Google and free web based email services, what other way to connect with this growing number of internet users in the world. And when the rest of the developed world seems to be getting saturated with internet users, there is an even growing number of internet users joining the online community in droves from developing nations, mostly in Africa and Asia. Online advertising is advertising for the future and would certainly not be going away any time soon.

So making money from online advertising is not really a bad business idea and you should set one up to increase your current income.

Here is what you can do to make money from online advertising
- Be a publisher
- Refer online advertisers for a commission
- Have your own website
- Offer direct advertising on your site
- Use existing ad networks to grow your ad network

How we make money from online ads on this site
This site mostly publishes content that are useful to users and this way bring in continuous traffic. It is then monetized by partnership with ad networks like Google adsense and Bidvertiser.