They will always be opportunities as long as there are needs

Posted by Felix Okoli on Tuesday February 28, 2012 10:47:45:

The economists define economics as a social science which studies human behaviour in relationship to ends and scarce means. Ends refer to human wants or needs while means are resources and these are mostly limited.

Businesses survive because of human want
In this life, people will always want something, they will always seek for satisfaction and the ability to identify and provide products or services that satisfy those needs is part of what makes an investor successful. If you want to make money and better still make it much quicker, you need to be able to identify or discover what people want. What do people want in your area? What do people need, even when they have not specifically asked for it? You can be able to identify what people need by simply interacting with them. You need to be an economist in the sense that you need to be able to relate with humans in other to match their needs to the resources that can satisfy them.

If you want to run a successful business empire, you can do so as long as you can keep providing what people want. This is because people will always want something. Human wants are simply unlimited and that can keep you in business if you make the smart move.

What do people want?
You need to have a good record of what people want within your market. How do you get to know what the market wants before providing it? Most people tend to enter the market quite late after there is already a huge competition but if you can get into the market early by providing the resources, you stand in a better position to make the most money.

Let me instances of how to understand what people want and successful businesses that are providing them:
- People want to be able to go to a bank without queueing. Now this keeps ATMs in business
- People in Northern Nigeria probably need more water than the south due to the intense heat. Now this can keep water providers in business
- Students in higher institutions need past questions. This keeps photocopiers with past questions in business
- A lot of young people want to gain university admission. This keeps tutorial centres and private universities in business
- The world is getting hotter. This keeps Cooling businesses like Iced blocks, A/C, freezer and Solar product providers in business
- There is a higher population of unmarried people now in Nigeria than ever before. Now this keeps sites like Facebook relevant and is an big opportunity for dating agencies to startup in Nigeria

What to do to make money from opportunities
- You need to be quick to identify them so as to make to most money and even dominate the market
- You can also get into an already crowded market and still succeed by adding your own style or brand to it

Conclusion
Just identify what people within your circle are seeking for or need, be able to provide it and you will make a lot of money if you add a bit of mathematics and economics to it